Best Practices & Capability Convergence
What do you think about a popular organized retail chain which changed its ERP system thrice during last seven years? Some individuals with the retail organization had opposed to the frequent change by the top management. Is this really bad a strategy considering our living in this era of exponential time where shift happens at the speed of Internet?After technology acquisition, technology adoption along with required organizational innovations is the next logical step on the technology capability ladder. Capability convergence is the end goal while technology acquisition is the initial first step. However, technology dynamism can be visualized as the youth and vigor displayed by a firm in moving up and down the steps as shown above in the picture.
To the adopting organization, benefits resulting from adopting a new technology may include increased productivity, efficiency, improved processes, cost savings, improvement in market share or entry to new market et cetera. To an individual in the adopting organization, benefits derived from such change may be improved job performance and the associated rewards or benefits.
However, when new technology threatens earnings through corrupt practices, then its utilization is perceived as negative. It is also perceived as negative when the change requires sustained dose of consciousness, motivation and hard work to change routines and to come out of one's comfort zones. Also, when confidence is less in mastering the new technology, negative attitude of user group is derived. Thus it's important to know the root causes of resistance to change.
There is difference between decision of the firm to adopt a new technology and decision of its employees to adopt it. The firms' decision to adopt an innovation or a new technology may be motivated by 'rationalism', 'bandwagon pressure' or 'forced choice'. Rationalism assumes that firms choose and adopt new technologies freely based on fit with its strategy; under bandwagon pressure firms adopt innovations to imitate its direct competitors. The choice to adopt a particular technology may also be due to various forces like internal and external customers, government, vendors or consultants.
Technology Adoption is thus the receiving organisation's collective decision to accept the new technology and implement it sincerely by making necessary changes within the organisation and across the organizations. Management decision to adopt a new innovation or technology has to be supplemented by employees' positive attitude towards the new innovation.
It is very critical for organization to adjust itself to a new technology; the new technology must have a certain fit with the firm's organisational structure, processes, values and beliefs. Innovation imposed on organization without internal receptivity is bound to fail. Internal resistance results from incompatibility between the nature of innovation and the existing configuration of interests and resources.
Thus two issues of critical importance in technology adoption are opposition to the new technology from employees and difficulties in understanding and adopting the best practices.
The darkest blue is the zone of the tacit best practices.

Labels: Best Practices, Innovation, Retail



